How It Spiraled

Built from love, chaos, and the desperate need for a creative outlet.

It all started somewhere between packing lunch for a middle schooler, crying at a college acceptance email, and stepping over a dog toy for the 400th time before 6 a.m. I’m a mom of four (yes, four), three of them are teenagers teetering between high school and adulthood, and one is just entering the "hormones and weird smells" phase of middle school. We’ve got two dogs with more energy than sense, a husband who works opposite hours from me, and a full-time job that keeps my calendar booked and my coffee cup full. Somewhere in the middle of all that beautiful chaos, I realized I needed something for me—a way to pour out my thoughts, unload my fears, chase a few creative sparks, and hopefully connect with other women who feel this weird mix of overstimulated and invisible. I started this brand as a place to be honest, make things, laugh at the mess, and remind all of us that even when life spirals, it can still be cute, meaningful, and a whole lot of fun.